Resources

The following Emory Campus Life (ECL) branding standards have been established using Emory University branding guidelines to ensure consistency in the development of ECL collateral and communications. (Note: ECL branding guidelines are superceded by Emory University branding) As one of the largest units at Emory University, it is vital to maintain a visual consistency so our audiences understand and know who ECL is and what ECL does.

Emory Style Manual

The Emory Style Manual was created as a service to the university community and its clients. It is a nonacademic, in-house reference source that includes hundreds of entries—some related specifically to university-related issues and others to frequently cited style questions. It was created to give the writers and editors of Emory’s promotional and marketing materials answers to common questions about style and usage.

Logos/Unit Signatures

Overview

Per Emory University branding guidelines, each major university unit (and subsequent departments) can request a unit signature that features the EMORY wordmark, shield, and department/unit name.  One should not attempt to recreate unit signatures by typing Emory or the department names in a word-processing application; unit signatures are designed vector art using a specific font and set of measurements.

To request an identifier for your department, please complete the CPR form here. Identifiers are requested through central marketing/communications and may take up to 8 weeks to finalize.

A full set of unit signatures will include the Emory logo combined with the department name as a standalone (“standard”), and stacked over Campus Life (“stacked”).  Departments will receive both standard and stacked logos in three colors: Emory blue (PMS280), all black, and “reverse” (all white). Both styles will also be designed in three configurations: horizontal, square, and vertical. 

stacked unit signatures

standard unit signatures 

For more information regarding Emory logo usage: http://communications.emory.edu/branding-identity/trademarks/logo-full-sets.html

Unit Signature Usage

When possible, using the stacked logo is preferred in order to identify the department as a part of Emory Campus Life. Understandably, there will be situations where multiple unit signatures may be used (i.e. co-sponsored events), and it may be more visually appealing to use the un-stacked variant or an alternate logo. That said, please strive to reference Emory Campus Life as much as possible visually.

Unit signatures should always be resized proportionally. In many image editing programs, this involves holding the SHIFT key while dragging the cursor to re-size. For more information, see the seciton titled "Adding or Changing Elements" on the following page: http://communications.emory.edu/resources/identity/guidelines/logos/index.html 

Emory Eagles: Athletics Logos

Athletics branding is reserved for varsity sports and the Athletics department only. If you are partnering with Athletics on an event, and need their brand kit for your design, please contact John Farina at jfarina@emory.edu.

Colors

Primary Palette

Emory’s primary palette consists of the following colors:

PMS 280 (Emory blue)
PMS 130 (yellow, on coated paper)
PMS 131 (yellow, on uncoated paper)
PMS 871 (metallic gold, on coated and uncoated paper)

primary palette

What are PMS colors?

“PMS” stands for “Pantone Matching System”, a proprietary standardized color-matching and reproduction system used by the majority of leading design firms and printing companies. When PMS colors are used, printers know to use a combination and percentage of inks to recreate the color indicated; regardless of where the printer is located and who they are, the colors on the final printed piece will appear the same.

Secondary Colors

Central marketing and communications has also identified a selection of secondary colors that work harmoniously with the primary palette. Download the university color guide here.

secondary palette

You are not limited to using only these secondary colors; these colors have simply been identified as those that work well with the Emory blue. Whatever color(s) you choose to use, we recommend that you use them consistently in order to provide a visual connection with your department/event.